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Look... Up in the Sky...
It's a Heart!

Boston Astronomers "Find" a new Heart-Shaped
Constellation in Celebration of Valentine's Day
  Related Resources
• My Interview with Walter Marshall, the King of Hearts
• Valentine's Day in New England
• New England B&Bs with "Heart"
• FREE e-Valentines
 
 From Other Guides
• Romancing the Zodiac
 
 Elsewhere on the Web
• NECCO
• Museum of Science
• The Heart Constellation
• Star Map for Your Zip Code
 
 

You know how to spot the Big Dipper... maybe even the Little Dipper... but have you ever gazed up into a cloudless, twinkling sky and seen a great big heart?

Just in time for Valentine’s Day 2001, astronomers at the Charles Hayden Planetarium at the Museum of Science in Boston plotted a new constellation of stars that resembles the shape of a heart. Why? I'm glad you asked.

NECCO Sweetheart candy conversation heartThe Planetarium received a request to search the cosmos for a heart-shaped star pattern from the New England Confectionery Company (NECCO), makers of Sweethearts Conversation Hearts. The Cambridge, Massachusetts-based company has been a New England institution since 1847, and they've been making America's best-selling Valentine's Day treat since 1902. The company sells more than 8 billion candy conversation hearts every year. That seems like a lot, but in comparison to the number of stars in our Milky Way Galaxy--500 billion--it's just snack food.

For about 10 years, all of the clever sayings on Sweethearts Conversation Hearts were the work of one man, Walter Marshall. With his retirement in 2000, NECCO turned to Arthur Clarke's 2001 - A Space Odyssey for inspiration for the new 2001 sayings, which included: LOVE 2001, ODYSSEY, MOON BEAM, URA STAR, VENUS, STAR DUST and RISING STAR.

They also turned to the Charles Hayden Planetarium for assistance in spreading the theme of "Universal Love." The Heart Constellation star chart is available online. The Heart Constellation contains stars from the constellations of Orion, the hunter; Canis Major, the Big Dog; Canis Minor, the Little Dog; and Gemini, the Twins. At the heart’s point is Sirius, the brightest star in the night sky.

"Constellations are like a giant connect-the-dots game," said Robin Symonds, director of the
Charles Hayden Planetarium, in a press release. "There are hundreds of ways to form images like the heart constellation we plotted. We hope that our effort will encourage more people to look at the night sky and design constellations of their own." 

The Museum of Science and the Planetarium are open daily. For show times and tickets, call (617) 723-2500.

While NECCO headquarters is here in New England, unfortunately, it is not open for tours.


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All photos by Kim Knox Beckius, copyright 1999, licensed to About.com, Inc.

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